To smash some myths about the types of people that network online, Independent Age are using social media with and for the older people that they help. I started with a Facebook page focusing on their fundraising events and press interviews which they publicise through their numerous social connections. I also encouraged them to sign up to LinkedIn to raise their professional profile.
They also blog about their events and activities with connections to their Twitter profile. Social media is a collaborative effort and the organisation has collectively taken up the challenge of raising its profile and reaching out to new (and possibly slightly surprised) audiences.
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