How to represent an organisation’s new strategic focus, without misleading people who are expecting ‘old’ messages? I began a project to showcase Nacro’s annual report statistics which turned into a full-scale min-relaunch of the brand and direction, aimed at commissioners and influencers. It sports a new, interim, brand. It features:
- Case studies of Nacro’s areas of work, focused around the transition its service users can make into rehabilitation
- Annual report accounting information, making the organisation more transparent in its finances
- Campaigns: the Change the Record campaign is now focused on parliamentary audiences due to the need to target legislative change
- Success proven through statistics.
It’s accessible through the main Nacro site via a new home page feature, with the idea being to subsequently review the main site and incorporate it.
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