Trendwatching’s always good for a tongue-in-cheek take on new consumer trends and the recession hasn’t put them off at all.
Their latest briefing gives some hairy stats about social media use. I can’t get over this - I believe the rest of the briefing is about something else but I haven’t got to it yet.
They reckon that given the number of updates, tweets etc that people – especially American tweens – make from minute to minute, they will always be trackable for the rest of their lives because the information will always live on somewhere in the bowels of an internet cache. Their only possible form of rebellion would be to keep away from all online devices:
- Facebook reached 200 million active users on 8 April 2009. More than 100 million users log on to Facebook every day, while more than 20 million users update their status at least once each day.
- MySpace now boasts 130 million members, LinkedIn counts over 40 million members, and Twitter over 30 million members (late May 2009). Oh, and China’s Twitter, TaoTao, now has nearly 50 million users.
- Overall, the share of adult US internet users who have a profile on a social networking site has more than quadrupled in the past four years—from 8% in 2005 to 35% now. For adults aged 18-24, it’s 75%, and for tweens, it’s close to 100%. (Source: Pew Internet, January 2009.)
http://trendwatching.com/briefing/
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