I commissioned a website, mobile site and social media for a partnership programme, Beyond Youth Custody. The programme was set up to develop best practice in the resettlement of young people leaving custody – an issue with a knowledgeable specialist audience. The digital platform is designed primarily to attract and retain policymakers and researchers.
They can sign up for more information, download the latest research findings, browse its stats, share its infographics and browse its case studies. Its social media presence, aside from its main account on Twitter, will include a forum for people with policy interests, moderated by the programme team. The intention is to share best practice and pilot various models of resettlement.
Events signup is embedded in the website. The platform is WordPress, which was chosen for its simple admin interface and active developer community, ensuring that the site will remain technically robust.
Its responsive design works in a tablet and mobile format and was created with the intention of meeting the needs of the ever-expanding mobile audience. Within the five-year lifespan of the programme, these devices could become the primary method by which users browse, although ultimately it may not be the way they do more complex tasks such as signing up to events or commenting in the forum. In launch week, 16% of visitors accessed the site from mobile devices.
I commissioned the digital element of the branding work, working closely with a developer on the technical implementation.
