I was part of an in-house team that worked on a rebrand of Nacro and I was responsible for the rollout across its websites. As a first step, the original Nacro logo (shown here with blue background) was redesigned to make it suitable for use onscreen and compatible with online formats. A new logo was not required, for brand positioning reasons.
The new brand as a whole imparts a very different look and feel and the brief was to make the concept work online.
This was all completed on a small budget, with all the brand and design work done in-house, and by me working closely with all our web development partners to implement re-skins of the various Nacro websites.
Alongside the brand work, I undertook a review of the main Nacro website, revising the information architecture, content and user interface, in line with a revised audience focus and requirements. The changes resulted in a slimmed-down and simplified user experience.
With the new structure agreed, the objective was to get Nacro’s related sites to all look and work as similarly as possible to the main site within the context of their use, no small technical task as they are all set up very differently.