Minuche M Farrar

New internet, new brand

September 1, 2011

Long overdue for Nacro has been the challenge of kickstarting much improved internal communications. Add to this the need to reflect its new structure and focus, and a new brand was required at the same time. Using some limited pre-existing online design, I commissioned an in-house brand and contributed to the concept and implementation of the intranet. I had worked on several intranet projects before, but not one that had to be delivered in 3 months from concept to launch. Working with an in-house designer and IT team, co-operation and communication was vital to its successful delivery.

The structure needs a lot more work but the user interface is not bad, given the adaptations that were made at short notice to the Sharepoint system. There is even some social media integration agreed by the Board even though the organisation that does not allow open web access to staff – a difficult political negotiation.

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