I was responsible for The King’s Fund’s brand in all its print and online forms, from books to signage. As well as designing, I also commissioned design and photography.
The organisation, by its very nature, changes to respond to events in the world around it, on a political and practical level. The trick was to keep the identity evolving but not changing out of all recognition – quite a balancing act.
Annual review design
Introductory marketing leaflet
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