This week the D&AD show of graduate designers, New Blood, was a great chance to look important and to get mistaken for a potential employer. Importantly, it was air conditioned and one of the digital communications courses had some old-style lemonade in pitchers and a cake stand. Oh, and there was some good design work too.
By nature I gravitate towards the photography but I wanted to look at the illustration and interaction design too. I like the very thing that students themselves often find so annoying: following a abstract concept to its conclusion. Students have to apply their ideas to real situations or brands but when they don’t have the opportunity to do this, I think they can feel as though their work is not relevant. But conceptual work often leads them to invent something exciting and unexpected.
Anyway good luck to them in their thankless task of struggling out into the world of work. It would be nice to think they don’t all get exploited by agencies taking advantage of the recession by making them work for free and milking their ideas, but slim chance, since this happens even when there is no recession. Hence an over-representation of trust fund kids all over the place.
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