I’m part of the team that has just helped Nacro’s education services gain a “Good” rating (2) from Ofsted, up from 4 within a year (May 2013-14). This is a rare achievement, in fact, unprecedented within its category. This was due to an intensive programme of change leading to a raft of improvements in planning, teaching and monitoring alongside new technology for students and refurbished premises.
I was responsible for conceptualisation and rollout of a digital communications plan incorporating:
- the planning and introduction of a new social media policy for staff, students and volunteers, which included convening a working group, rolling out guidelines and coaching new users
- commercial objectives for winning new business from local and national employers
- rebrand and targeted digital marketing activity
- a content strategy focusing on shareable content such as video. Here’s one of the videos that I commissioned.