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About me

Hello. I am an experienced, certified product manager with a calm, collaborative approach. I work on temporary or permanent contracts as a self-starter or managing and guiding multidisciplinary teams. Download CV

I introduced product management standards at Nacro, a UK service delivery organisation with four verticals. I brought in data-led, user-focused processes and made a business case to redevelop its website, which I carried out with technical teams, prioritising business requirements. This resulted in a sustained 45% increase in digital engagement on launch and I was promoted to lead a six-person team for the last eight years. 

I also identified growth opportunities. I generated a new revenue stream by gaining stakeholder agreement to launch a COVID-19 advice hub web product, working with a key partner, the Ministry of Justice. 

I improved customer segmentation by collaborating with the data team and introduced social media monitoring, knowledge gained from my time as a digital marketer and business manager. 

Background

I have worked in service delivery, STM, health care, publishing, membership, e-commerce, financial inclusion, education, policy and legal, in small agencies and in complex corporate environments. I hold Product Manager, Agile PM and Scrum certifications and a CIM Marketing Diploma.

Highlights

Qualifications

I’m a certified Product Manager, Agile Project Management Practitioner and Scrum practitioner and I’ve used other methodologies such as PRINCE 2 and waterfall extensively. I have diplomas in marketing (Chartered Institute of Marketing) and copywriting. I have additional training in editorial and digital technologies as well as an understanding of technologies such as SQL and Python/AWS Cloud Computing/Machine Learning principles. I have a BA (Hons) in Graphic Design.

leadership – commissioning – strategy – roadmapping – planning – implementation – content strategy – websites – mobile websites – go-to-market – digital platforms – apps – SaaS – search engine optimisation – email marketing – CRM integration – intranets – extranets